ey777 Privacy Policy
This Privacy Policy explains how ey777 collects, uses, stores and protects personal information provided by players on the ey777 platform. We are committed to handling your data responsibly and transparently.
Last updated: January 2026. This policy applies to all users of the ey777 platform.
ey777 ("the Platform", "we", "us", "our") operates as an online casino and sports betting platform serving players in Bangladesh. In the course of providing our services, we collect and process certain personal information about our players. This Privacy Policy sets out what information we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have in relation to your personal data.
By creating an account with ey777 or continuing to use the ey777 platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the collection and use of your personal information as described herein. If you do not agree to the terms of this Privacy Policy, you must not use the ey777 platform.
Your privacy matters. ey777 does not sell, rent, or trade your personal information to third parties for their own marketing purposes. Your data is used solely to operate the platform, process payments, comply with legal obligations, and improve your experience.
Our Privacy Principles
SSL Encryption
All data transmitted between your device and ey777 is protected by SSL encryption, ensuring your information cannot be intercepted in transit.
No Data Selling
ey777 never sells, rents, or trades your personal information to third parties for marketing or commercial purposes.
Transparency
We are clear about what data we collect and why. You can request a full summary of the personal data ey777 holds about you at any time.
Your Right to Edit
You have the right to access, correct, and in certain circumstances request deletion of your personal data held by ey777.
Cookie Control
ey777 uses essential and functional cookies to operate the platform. Non-essential cookies are minimised and you can manage preferences via your browser settings.
Secure Contact
Data-related requests can be submitted to our support team at any time. We respond to all privacy queries promptly and in writing.
1. Information We Collect
1.1 Information You Provide Directly
When you register an account, verify your identity, make a deposit, or contact our support team, you provide us with personal information. This may include:
- Full name and date of birth, as provided at registration.
- Mobile phone number, used as your primary account identifier and for payment processing.
- Email address, if provided voluntarily during registration or when contacting support.
- Identity documents (such as a national ID card or passport), submitted during KYC verification.
- Payment account details (such as your bKash or Nagad mobile number), used to process deposits and withdrawals.
1.2 Information Collected Automatically
When you access and use the ey777 platform, certain technical information is collected automatically by our systems. This includes:
- IP address and approximate geographic location derived from that IP address.
- Device type, operating system, and browser type and version.
- Pages visited, time spent on each page, and actions taken within the platform (such as games played and bets placed).
- Session timestamps and login history, used for security monitoring and responsible gaming purposes.
2. How We Use Your Information
2.1 Purposes of Processing
ey777 uses the personal information it collects for the following purposes:
- To create and manage your ey777 account, including verifying your identity and age in accordance with our Terms and Conditions.
- To process deposits and withdrawals through your registered payment account (bKash, Nagad, Rocket, Upay).
- To provide customer support and respond to your queries, complaints, or account requests.
- To conduct KYC (Know Your Customer) verification and anti-money-laundering (AML) checks as required.
- To monitor platform activity for fraud prevention, security purposes, and responsible gaming compliance.
- To send you service-related communications, such as account confirmations, transaction receipts, and security alerts. We do not send unsolicited marketing emails without your consent.
3. Legal Basis for Processing
3.1 Lawful Grounds
ey777 processes your personal data on one or more of the following legal grounds, depending on the nature of the processing activity:
- Contractual necessity: processing required to perform the contract between you and ey777 (e.g. operating your account, processing payments).
- Legal obligation: processing required to comply with applicable laws and regulations, including KYC and AML requirements.
- Legitimate interests: processing for fraud prevention, security monitoring, and platform improvement, where these interests are not overridden by your data protection rights.
- Consent: where you have given explicit consent to a specific processing activity, such as receiving promotional communications.
4. Sharing Your Information
ey777 does not sell or rent your personal information to third parties. We may share your data with trusted third parties only where necessary to operate the platform and fulfil our legal obligations, and only to the minimum extent required.
4.1 Categories of Recipients
Your personal data may be shared with the following categories of recipient:
- Payment processing partners (bKash, Nagad, Rocket, Upay) — solely to facilitate your deposits and withdrawals.
- Identity verification and KYC service providers — to fulfil our age and identity verification obligations.
- Regulatory authorities, law enforcement agencies, or courts — where required by applicable law, a court order, or a regulatory direction.
- Technical service providers (such as hosting and security infrastructure providers) — who process data on our behalf under strict data processing agreements and are prohibited from using your data for their own purposes.
5. Payment Data and Financial Information
5.1 Payment Processing
All deposit and withdrawal transactions on ey777 are processed through local Bangladeshi mobile financial services: bKash, Nagad, Rocket and Upay. When you make a deposit or request a withdrawal, ey777 transmits the minimum necessary payment information to your chosen payment provider to complete the transaction. ey777 does not store full payment account credentials on its own servers. Payment data is transmitted over encrypted SSL connections at all times.
5.2 Transaction Records
ey777 retains records of all deposit and withdrawal transactions associated with your account. These records include transaction amounts, timestamps, and payment method identifiers (such as the last digits of your bKash mobile number). These records are retained for the purposes of account management, dispute resolution, and compliance with applicable financial regulations. Transaction records are not shared with third parties except as described in Section 4 of this policy.
6. Data Retention
6.1 Retention Periods
ey777 retains personal data for as long as is necessary for the purposes for which it was collected, or as required by applicable law. In practice, this means:
- Active account data is retained for as long as your ey777 account remains open and active.
- Following account closure, transaction records, identity verification data, and account history are typically retained for a minimum of five years to satisfy applicable AML and regulatory requirements.
- Data held for fraud prevention or security investigation purposes may be retained for longer periods where there are reasonable grounds to do so.
7. Your Data Rights
As a user of the ey777 platform, you have rights in relation to the personal data we hold about you. You may exercise these rights at any time by contacting the ey777 support team using the email address on this site.
7.1 Summary of Your Rights
- Right of access: you may request a copy of the personal data ey777 holds about you.
- Right to rectification: you may request that inaccurate or incomplete personal data be corrected.
- Right to erasure: in certain circumstances, you may request that your personal data be deleted. Note that this right is subject to our legal retention obligations (see Section 6).
- Right to restriction: you may request that we restrict the processing of your personal data in certain circumstances, for example while a correction request is being assessed.
- Right to object: you may object to processing carried out on the basis of legitimate interests, including direct marketing.
- Right to withdraw consent: where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
ey777 will respond to all data rights requests within a reasonable timeframe and in writing. Where a request cannot be fulfilled — for example, because fulfilling it would conflict with a legal retention obligation — ey777 will explain the reason in its response.
8. Cookies and Tracking Technologies
8.1 How We Use Cookies
The ey777 platform uses cookies and similar tracking technologies to operate correctly and to improve the player experience. Cookies are small text files stored on your device by your browser. We use the following categories of cookies:
- Essential cookies: required for the platform to function, including session management, login authentication, and security features. These cannot be disabled without breaking core platform functionality.
- Functional cookies: used to remember your preferences (such as language and display settings) to personalise your experience across visits.
- Analytics cookies: used to understand how players use the platform, which pages are most visited, and where errors occur. This data is aggregated and does not identify individual players.
8.2 Managing Cookie Preferences
You can manage or disable non-essential cookies through your browser settings. Instructions for doing so vary by browser and are typically found in the browser's Privacy or Settings menu. Please be aware that disabling certain cookies may affect the functionality of the ey777 platform. ey777 does not use third-party advertising or retargeting cookies.
9. Data Security
9.1 Security Measures
ey777 implements industry-standard technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data transmitted between your device and our servers, restricted access to personal data within our organisation on a need-to-know basis, regular security assessments of our platform infrastructure, and secure storage of all personal data on protected servers. While we take all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for keeping your ey777 login credentials confidential.
Security reminder: ey777 will never ask for your full password by email, live chat, or any other channel. If you receive a message claiming to be from ey777 and asking for your password, treat it as fraudulent and contact our support team immediately.
10. Children's Privacy
10.1 Minimum Age Requirement
The ey777 platform is strictly intended for adults aged 21 and above. ey777 does not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person under the minimum age, we will take immediate steps to delete that data and close the associated account. If you believe that a person under 21 has registered an ey777 account, please contact our support team immediately so that we can investigate and take appropriate action.
11. Changes to This Privacy Policy
11.1 Policy Updates
ey777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or platform functionality. When material changes are made, we will update the "Last updated" date at the top of this page. Your continued use of the ey777 platform after any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we are protecting your information.
12. Contact Us About Privacy
If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data ey777 holds about you, please contact our support team. We are committed to responding to all privacy-related enquiries promptly and in writing.
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